Freelance resources are a massive trend in small and medium-sized businesses right now, most particularly in assisting with digital marketing needs. These companies are growing at an insane pace (which is a good thing!), and freelance resources are the perfect addition to help businesses scale accordingly and manage growth.
On the flip side, freelance resources are extremely helpful in catapulting growth for small and medium-sized businesses. These experts can focus on areas critical to a business’s growth and help advise leadership on where to prioritize resources.
Here are five benefits to have a freelance resource to skyrocket your business:
FLEXIBILITY: SHIFT RESOURCES WITHOUT LOSING FOCUS.
One of the most rewarding pieces of a freelance resource is their ability to be flexible. When a business is just starting or launching new initiatives, priorities can change based on market reception, and freelancers build their business on that notion so they can provide you the services you need. Flexibility is built into a freelancer’s business model for this very reason.
Every freelance resource has a focus and expertise. If you’re looking for a digital market expert, a freelance agency staffs itself with seasoned freelance consultants in that field. A successful freelance resource comes in knowing what your business needs and how to get there, guiding the rest of your team towards reaching your organization’s goals.
Along with expertise and flexibility, freelancers are much more cost-efficient than hiring a full-time resource. Say goodbye to on-boarding, training, and administrative tasks that hold up productivity. Part of a freelancer’s job is to dive in on execution once they understand a business’s mission, needs, and goals – delivering you instant return on your investment.
READY FOR THE UNPREDICTABLE
While flexibility is a key trait for freelancers to help businesses grow, it’s also necessary for the unpredictable. Say your business loses a client, or brings on a new client with needs you haven’t yet built out processes for. A freelancer can come in with the structure needed for both instances.
Business News Daily interviewed Steve Dongo, managing director at The Plato Group, on this very notion and he talked about how freelance consultants were key in managing these types of situations for his business:
“As a business owner I can speak from experience when I say business demands can suddenly decrease or increase, often depending on external factors we cannot always influence, such as the success or setback of competitors or a client.”
Freelancers measure themselves on expectations and delivering results, so businesses know exactly what they’re paying for and what they’re getting in return. A successful freelance resource won’t leave any question or confusion as to what your business is getting from their services – what’s most important is getting your business to hit growth and revenue goals.