With all the changes in search algorithms, many web content writers seem to get confused about writing quality and unique content. You can certainly write a quality blog post and still have it rank poorly in the search. The reason could be that the post, even though unique in nature, didn’t actually provide any unique value to the user.
When people search the web, they are looking for specific information. They may want an answer to a question or advice on which to make an important buying decision. Let’s look at some characteristics that indicate blog and web content isn’t unique unless it delivers unique value to the reader.
The First Key To Successful Blog and Web Content Is Quality
Google’s quality guidelines indicates quality content must be unique, valuable, and engaging. These guidelines also ask the question – “Would I do this if search engines didn’t exist?” Quality content provides real answers to people’s questions. It’s content that people can easily digest and appreciate because it entertains them or tells them how to do something. Quality content is content that gets quoted, linked to, and shared.
Quality Content Must Be Unique
It’s certainly not easy to come up with a totally original blog post idea. Chances are that if you Google the topic, someone has already written about it. The simple solution to this dilemma is to approach the subject from a different angle. Instead of writing “How To Write A Successful Blog”, write about “5 Ways Your Blog Can Fail”. If you make every word count in short sentences, using simple precise words, you are on the right track to being unique.
Unique Content Must Provide Unique Value
In order to deliver quality content with a unique value you must understand your audience. What questions are they asking in social media networks? What are their worries or goals? You can also share solutions to problems you’ve personally experienced.
People are defining the quality of web content in social media. It’s very important that all content writers listen to what they are saying to their friends and co-workers.
We must give definite answers and not just direct them to another place where they can find the answers.
Your blog and web content must not appear to only be a sales brochure. Instead, focus on delivering quality content that helps build relationships. You must first build trust and credibility with your target audience. Once that is accomplished, the sales will come.